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The camera has wifi capability and it uses www.mypicturetown.com to send pictures by email to the friend. I tried to register on the above website but could not figure out where to get a 4 digit code. I searched on help but did not find a resolution, so I gave up. The offer is that the site provides a 2 GB free space and a 20 GB space with subscription. Since my initial efforts to register to website failed, I continue to use website like picasa or flickr. I am quite happy with the camera however I am looking forward to my £50 cash back to complete my positive shopping experience with Nikon.

SERQUAL Method

The SERVQUAL method from Valarie A. Zeithaml, A. Parasuraman, and Leonard L. Berry is a technique that can be used for performing a gap analysis of an organization’s service quality performance against customer service quality needs.

The methodology was originally based around key dimensions:

1. Tangibles. Appearance of physical facilities, equipment, personnel, and communication materials.
2. Reliability. Ability to perform the promised service dependably and accurately.
3. Responsiveness. Willingness to help customers and provide prompt service.
4. Competence. Possession of required skill and knowledge to perform service.
5. Courtesy. Politeness, respect, consideration and friendliness of contact personnel.
6. Credibility. Trustworthiness, believability, honesty of the service provider.
7. Feel secure. Freedom from danger, risk, or doubt.
8. Access. Approachable and easy of contact.
9. Communication. Listens to its customers and acknowledges their comments. Keeps customers informed. In a language which they can understand.
10. Understanding the customer. Making the effort to know customers and their needs.

As a customer, I have based my decision to buy a Nikon camera on factors like Credibility (reviews in magazines, user groups), communication (advertisements and comparison with top camera maker Canon), reliability (never heard that Nikon amera breaks down) and Competence (innovative and be a technology leader in photography).

The driving point of any sale is to bridge the gap what a customer wants and how the manufacturer will deliver it. The best thing about Microsoft Office and Apple iPod is the customer does know what his needs are, until he buys it and realises using these products.

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• Pay Per Click: A sponspored link will be displayed on the top left corner and a vertical link hand corner of the search engine results. Adverts are determined the phrases you search on the search engine and a click will take to the website. This concept was pioneered by Google (Adsense) where the advertiser pays on number clicks. The advertiser has to bid on the key words. So advertiser has to carefully budget his advertisement expenditure.
• Search Engine Optimisation: This would require techniques to improve the position of company in the search engine results for key words. The visitor will more like to click on result when it is in Top 10. Increasing the number of in-bound link to the website will enhance the page rank in Google. There are SEO experts in the market place. However Google advises you to write the content of your website for the readers and not for search engines. Google says that they are smarter.

• Use online media and PR journalist to write about your Company website
• Participate in the Community Site like Nikon has www.Mypicturetown.com where Nikon enthusiast share photos with their friends or encourage a discussion portal related to line of business of the company.

• Affiliate Marketing: This is a commission based marketing arrangement with the affliates where the affiliates will showcase the product link on their website. You will notice news websites and blog selling amazon products. So every product sold by the affiliate, Amazon pays commission to them.
• Co-Branding: This has been effectively followed by the credit card company like American Express to give a personal flavour to the credit card. You will see website like Financial Times having ads of premium products like cars or banks or financial institutions.
• Aggregrators: These are price comparison website like Pricerunner.co.uk, confused.com where the prospect can analyse the deals provided by various service providers on various parameters like price, features, recommendations etc. A partnership with such website will help to acquire customer since the propective customer is making a decision by visiting to this market place.

• Banners : This has been a tradition way of advertising by having a advertising banners on the reputed websites like Yahoo. The effectiveness of the advertising campaign depends on the number of visitors visiting the site.
• Rich Media: The advertising has become more sophicated and the advertisement changes when a user hovers the cursor on the ad. This makes the ads more notifeable and the prospective is like to click on it when he clicks on it. The best example I can think of is ad of Visa Card.

• When you visit any website, you will always notice a link to subscribe for updates. Subscribers will get updates on various offers available and they will be the first to know about it.
• Co-branded Email: You will notice retailer sending emails advertising you on the offers for holiday on your loyalty card.

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She is Associate Member of ICWAI. She did her Masters in Management Studies from the Jamnalal Bajaj Institute of Management Studies, Mumbai.

• * “Best Retail Bank in India” – 2005 - The Asian Banker
• * “Best Retail Bank in India” – 2004 - The Asian Banker
• * “Best Retail Bank in India” – 2003 - The Asian Banker
• * “Excellence in Retail Banking Award” -2002 - The Asian Banker
• * “Best Retail Bank in India” – 2001 - The Asian Banker

* Ranked 33th in the Fortune’s List of Most Powerful Women in Business, 2007
* Ranked 37th in the Fortune’s List of Most Powerful Women in Business, 2006
* Ranked 47th in the Fortune’s List of Most Powerful Women in Business, 2005
* Awarded Business Woman of the Year 2005 by The Economic Times
* Selected as Retail Banker of the Year 2004 (Asia-Pacific region) by The Asian Banker from

Readers: Please congratulate CMA Chanda Kochhar by commenting on the blog post.

I realised that I check my facebook quite often and look for what others are doing. I have been looking for tools to incorporate in the Management Accountant Blog to connect people.

I like Firefox browser that allows flexibility of using add-ons and it is very user friendly. I installed an add-on Yoono to assist me. This has led me to create accounts in FriendFeed too. So when I start my work, I spend lot of time reading the updates.

The question that I ask myself, am I not wasting time in social networking ? The answer is readily available … www.tweetwasters.com . I queried about my use of time on twitter.

talk2santosh has 177 total tweets and assuming they spent an average of 30 seconds per tweet they’ve spent 5,310 Seconds or 89 Minutes or 1.48 Hours or 0.06 Days using Twitter!

Tweetwasters rank: #9113 - Can I consider this a medal

and what about Nerdindia

Shishir Dhulla has 2,053 total tweets and assuming they spent an average of 30 seconds per tweet they’ve spent 61,590 Seconds or 1,027 Minutes or 17.11 Hours or 0.71 Days using Twitter!

You know, Twitter would fail if everyone used it like you. Only 17.11 hours? C’mon!

Tweetwasters rank: #3148. Does he qualify for Guiness Record.

The world has shrunk in size and so it typing. The shrink sequel …. Typewriter -> computer keyboard -> Laptop keyboard -> Mobile keyboard. Not to mention of iPhone with a touch typing feature. You spend more time typing on the phone rather than talking to friends. Let me correct ….You want to talk your followers.

Yesterday OnStartup reached a milestone and the broadcast was

“Hit the 3,000 follower milestone today. Woo hoo! 9:42 PM Dec 12th from web. “

British Airways Club World

The race to make more friends Online.

Management Accountant Blog would like to know your views on:

1. Do you have a twitter account ?
2. Do you think social networking is beneficial or a waste of time ?
3. Does social networking help you in anyway ?
4. What do you do when you get an invite from your friend to open an account in new social networking site?
5. Have your organised your well on the web ?

To join the rat race, be my friend on

1. Follow me Twitter
2. Be my friend on Stumbleupon
3. Add me as a friend on Digg
4. Follow me on FriendFeed
5. If you are a blogger, join me on blogcatalog

Regards,

Santosh Puthran

PS: Latest update from NerdIndia before I publish this post. Just saw a Bandar and it goes on.
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